Dimarcon

B2B cold outreach agency

For complex B2B products & services

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Mechanical and plant engineering

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Automation and robotics

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Industry and manufacturing

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Software and IT

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Consultancies and agencies

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Professional B2B cold outreach works!

Many companies fail at cold outreach because they target the wrong audiences or book meetings with people who are not decision-makers. An experienced B2B cold outreach agency identifies the right contacts and drives efficient B2B customer acquisition.

The right messaging is crucial: only those who offer clear value to decision-makers book meetings and long-term success. For more than 30 years, Dimarcon has combined B2B customer acquisition, lead generation, and appointment setting to deliver measurable sales results.

The Right Target Audience
RIchtige Zielgruppe finden für erfolgreiche Kaltakquise
The Right Contact Person
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The Right Value Proposition
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The Right Outreach Strategy
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The Right Specialist
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The Right Timing
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Review your success factors now and reach new clients through targeted B2B cold outreach.

Our Cold Outreach Explained in Detail

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The Right Target Audience

Successful B2B cold outreach starts with selecting the right target audience. Together with you, we define the right industries, company sizes, and markets where B2B customer acquisition has real potential.

The Right Contact Person

As an experienced B2B cold outreach agency, we identify the decision-makers who matter for your offer. This helps avoid wasted time with the wrong contacts and keeps the focus on people with real buying authority.

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The Right Value Proposition

In B2B customer acquisition, the right positioning of your offer is essential. We turn your complex product or service into a clear value proposition that convinces decision-makers and leads to appointments.

The Right Outreach Strategy

Our experts develop a tailored outreach strategy. Even complex solutions are presented in a way that sparks interest — a key success factor for sustainable B2B cold outreach.

The Right Specialist

A large team of specialized professionals brings experience and the right instinct to B2B customer acquisition. Depending on the industry, we assign the right expert to approach your target customers professionally and with empathy.

The Right Timing

Timing is critical in B2B customer acquisition. We know when decision-makers are most reachable and when demand is highest. This helps maximize the success rate of your B2B cold outreach.

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We know: B2B cold outreach pays off!
What do you think?

"TARGETED B2B CUSTOMER ACQUISITION INCREASES REVENUE, PROFIT, AND GROWTH."

MORE SALES APPOINTMENTS, HIGHER CAPACITY – MORE REVENUE!

B2B Cold Outreach with a System – Your Successful Sales Strategy

Many mid-sized companies have ambitious growth targets, but often lack a clear roadmap for execution. How can B2B cold outreach be made systematic and predictable without relying on chance? The answer lies in proven strategies for B2B customer acquisition.

As an experienced B2B cold outreach agency, DIMARCON has been developing tailored concepts for mid-sized companies for over 30 years. Our approach combines targeted B2B cold outreach with multichannel campaigns and modern lead generation — efficient, measurable, and results-driven.

Your advantage: predictable new customers instead of uncontrolled activities.

Our strategies follow a clearly structured process: from the first B2B cold outreach touchpoint to qualification and appointment setting with the right decision-makers. We analyze your target audience, craft tailored messages, and reach decision-makers where they are active — by phone, email, or LinkedIn.

With more than three decades of experience in B2B customer acquisition, we know exactly which methods work. We use only strategies proven in practice — helping you generate more qualified leads, build reliable processes, and achieve sustainable growth.

Most Frequently Asked Questions About B2B Cold Outreach

Most Frequently Asked Questions About B2B Cold Outreach

What is cold outreach?
B2B cold outreach is the first contact with a prospect without an existing business relationship or prior consent — for example by phone, email, LinkedIn/Xing, or direct mail — with the goal of winning new customers, such as securing a meeting, demo, or proposal.
What is the best way to do cold outreach?
Successful B2B cold outreach follows a clear process: (1) define the right target audience, (2) identify the decision-makers, (3) communicate your value clearly, (4) use a multichannel approach across phone, email, and LinkedIn, (5) follow up systematically, and (6) test and optimize continuously. A B2B cold outreach agency manages this process to make B2B customer acquisition more efficient.
How does B2B sales work?
B2B sales means selling complex products or services to other businesses. It combines cold outreach, existing customer management, networking, and inbound leads. What matters most are structured processes, clearly defined target audiences, and continuous B2B customer acquisition to support sustainable growth.
What is the difference between acquisition and cold outreach?
Acquisition covers all activities aimed at winning new customers. Cold outreach is the first contact without an existing relationship or prior consent, while warm acquisition uses existing contacts, referrals, or inbound leads and often achieves higher conversion rates.
When is the best time for cold outreach?
The best time for B2B cold outreach depends heavily on the industry and the role of the decision-maker. In many cases, mornings between 9 and 11 a.m. or late afternoons work well, especially from Tuesday to Thursday. The most successful approach is to test different time slots and optimize reachability based on data.
What is the difference between B2B and B2C cold outreach?
B2B cold outreach targets businesses and usually involves longer decision cycles and more complex offers. B2C cold outreach is aimed at consumers and is often subject to even stricter legal restrictions. In B2B customer acquisition, structured processes and highly targeted messaging are essential.
How can I build a B2B sales organization?
A successful B2B sales organization requires a clear strategy: target audience analysis, building an ideal customer profile (ICP), developing a strong offer, and either building an internal team or working with a B2B cold outreach agency that handles B2B cold outreach, lead generation, and B2B customer acquisition professionally.

Do the Math

This is what we can achieve for you

Choose Your Industry

How well known is your brand?

Average order value per new customer

How much revenue does one new customer generate on average?

Your monthly investment

How much would you like to invest in new customer acquisition each month?

Conversion rate in %

What percentage of new customer appointments turn into deals?

New appointments for your sales team

Investment per Year

New Clients
new acquired clients

These clients generate

additional revenue

DIMARCON in Germany, Europe, and around the world

Countries

We have successfully delivered outreach projects in the following countries:

Germany, Switzerland, Austria, Italy, France, Spain, Belgium, the Netherlands, England, the UK, Poland, the United Arab Emirates, China, Japan, the Czech Republic, Korea, South Africa, and the USA

Languages

We cover the following languages with native speakers:

German, English, Italian, French, Spanish, Dutch, Polish, Arabic, Chinese, and Russian

Since 1991, DIMARCON has helped B2B companies relieve their sales teams by outsourcing cold outreach while increasing closing rates.

Since 1991

With more than 30 years of experience in industries such as mechanical engineering, manufacturing suppliers, and professional services, our B2B acquisition service provides long-term support for predictable growth.

Have a question or need expert advice?

CONTACT

The more information you provide, the better we can prepare for your consultation — and the more valuable it will be for you. One of our specialists will then contact you.